Episode 118: Leadership is the foundation of every business. I believe that leaders need to have a dream that transcends their own personal desires and is squarely focused on changing the world of the ideal customer the business is designed to serve.
This dream becomes the cornerstone upon which everything else is built upon. In many ways, this concept is fundamental to long term success in business but is also just the starting point.
Once a business has a leader in place that is pursuing a dream the business can really start to develop. But once the business starts to develop the dream may need to evolve to fulfill its design of changing the world for its ideal customer. That is what this episode is all about.
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